Thought Leadership
Where does your marketing team really sit on AI? The five levels, the six capability areas scored, and why most teams stall at Level 2.
Where does your marketing team really sit on AI? The five levels, the six capability areas scored, and why most teams stall at Level 2.
The ACCC checked 118 influencer posts, flagged 81%. What changes when regulators monitor advertising 24/7 365 days a year using AI?
Four Corners exposed misleading origin claims and undeclared ingredients. Under Australian Consumer Law, not knowing is not a defence for marketers.
Stanford research found 76% to 176% productivity gains when AI is aimed at concrete digital chores, not moonshots.
An unscripted influencer moment can still breach ABAC. See the cases and stats, and pre-screen your creative before it goes live.
Good data is the foundation for leveraging AI at scale, not the only thing. Why clean data, governance and security decide who wins.
Hiaitus Labs audits, prototypes and builds AI systems around your people, co-designed with real user input. Human Intelligence x AI.
One Hard Fizz campaign, three upheld ABAC breaches. The brand pulled the posts and the determination landed anyway. Here is why.
Checked It's Alcohol Engine v3.35 ships seven calibration shifts, from apparent-age defaults to mascot detection, driven by real ABAC rulings.
We benchmarked five AI engines on one wagering creative against the AANA Wagering Code. Checked It scored 91; the generic tools, 40 to 61
When ABAC pre-vetting is mandatory, what it costs, and how to catch alcohol advertising breaches before your creative leaves the studio.
We tested Checked It against two real 2026 ABAC breach rulings. It matched the Panel on both, cited the same provisions, and scored 92 and 82.